Job Description

FT - Social Media Coordinator

Department: Marketing

First Tactical offers tactical gear for elite operators, law enforcement officers, and first responders around the globe. At First Tactical we see a social media coordinator to work with the Digital Marketing department as we drive our strategy from compelling ideas to engaging campaigns both domestically and internationally.

Job Description

Social Media Coordinator Job Responsibilities:

  • Understanding KPI’s and defining them specifically for social media
  • Collaborating with designers or copywriters to provide attractive and informative campaigns.
  • Research audience preferences and discover current trends.
  • Monitor all social media content.
  • Create engaging text, image, and video content.
  • Design posts to sustain readers’ curiosity and create buzz around new products.
  • Measure web traffic and monitor SEO.
  • Develop an optimal posting schedule, considering web traffic and customer engagement metrics.
  • Stay up to date with changes in all social platforms ensuring maximum effectiveness.
  • Track the performance of the campaign.
  • Train co-workers to use social media in a cohesive and beneficial way.
  • Facilitate online conversations with customers and respond to queries.
  • Report on online reviews and feedback from customers and fans
  • Oversee social media accounts’ layout.
  • Suggest new ways to attract prospective customers, like promotions and competitions.

Requirements and Skills

  • 1-3   Years of experience with B2C social media marketing or content development
  • Experience with Microsoft Office (Excel, Outlook).
  • BS degree in Marketing, New media, or relevant field
  • Experience with Adobe Creative Cloud (photoshop, Premier Pro) or equivalent digital media editing tools is a plus.
  • Excellent written, verbal and interpersonal communication skills.
  • Must be able to interact and communicate effectively with all departments.
  • Must be self-directed and reliable in planning and completion of tasks.
  • Detail-oriented, highly organized, and able to manage multiple tasks and projects simultaneously.
  • Proven work experience as a social media coordinator
  • Expertise in multiple social media platforms
  • In-depth knowledge of SEO, keyword research and Google Analytics
  • Ability to deliver creative content (text, image and video)
  • Familiarity with online marketing strategies and marketing channels
  • Ability to gasp future trends in digital technologies and act proactively.
  • Multitasking and analytical skills

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c).

Equal Employment Opportunity

Point Blank Enterprises, Inc. is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Point Blank Enterprises, Inc.  are based on business needs, job requirements and individual qualifications. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion, or sexual orientation. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, status as a Vietnam-era or special disabled veteran,  sexual orientation, gender identity or expression, genetic information, marital status, civil union or domestic partnership status, citizenship status or any other basis as protected by federal, state, or local law regulations in the locations where we operate. Point Blank Enterprises, Inc. will not tolerate discrimination or harassment based on any of these characteristics.  We are committed to providing employees who have disabilities with reasonable accommodation except where accommodation would cause us undue hardship.

Job Type
Full Time